About us

This all started in a kitchen in Edinburgh, with half an avocado, a jar of honey, and a complete refusal to spend £40 on a hair mask.

Our founder had been experimenting with kitchen-based hair treatments for years — partly out of curiosity, partly out of thrift, and partly because she genuinely believed that the simplest ingredients were often the most effective. After sharing a few of her recipes on a personal blog and receiving an overwhelming response, it became clear that thousands of people were looking for exactly the same thing: hair treatments that were affordable, natural, and actually worked.

Today, our team includes food scientists, beauty researchers, and passionate DIY enthusiasts who bring both creativity and rigour to every recipe we develop. We don՚t just share formulas that sound appealing — we test them on different hair types, research the functional properties of each ingredient, and explain why a recipe works rather than just how to make it.

We believe that making your own hair treatments is one of the most empowering things you can do for your hair routine. It puts you in control of ingredients, cost, and customisation in a way that no commercial product ever fully can.

Our community has grown into a global exchange of recipes, results, and hair care wisdom that spans cultures and continents. We՚re grateful for every person who՚s contributed to it — and every person who՚s trusted us with their hair.